It is forecasted that the global medical aesthetic industry will be worth $22.5B by the end of 2025 and grow at a 14.9% CAGR (compound annual growth rate). Within the total addressable market, Millennials represent the largest consumer group with full purchasing power, as well as the only generation that is expected to gain market share through 2025. This session will discuss effective strategies practices can implement to connect with, convert and build lifetime trust with the modern Millennial patient, to help fuel the growth and sustainability of the modern cash-pay aesthetic practice by following the C.O.R.E model. (Connectivity, Optimize the Follow-Up, Relationships & Retention, Experiences Matter).

 

This course is supported by peer-reviewed research, written by Audrey Neff, published in the Plastic & Aesthetic Nursing Journal. Address current generational market trends. Identity the top five values of Millennial consumers when researching aesthetic providers. Learn the most effective Google & social media strategies that convert Millennial consumers into qualified patient leads. How to effectively follow-up with Millennial leads in your practice through scalable technology, internal processes, and staff training. Identify how memberships, treatment plans, and loyalty programs boost per-patient spend and loyalty. Learn how to sell perceived value vs. cost. Simple things to incorporate to improve the in-practice patient experience.