The recent Resolution of the Brazilian Federal Council of Medicine (CFM) No. 2,336/23, which allows broader dissemination of medical services, sheds light on the relationship between Plastic Surgery and the media. Analyzing data from Brazil, the US, and the UK, this study explores how female celebrities publicly address plastic surgery. From denial, as seen in Marilyn Monroe and Kim Kardashian, to transparency, like Anitta and Xuxa, it reveals the media’s evolving role in shaping societal acceptance of cosmetic procedures. In this context, plastic surgery has likely gained greater media presence with the popularization of cosmetic procedures, driven by celebrity acceptance and increased publicity.

Lucas Monteiro Chaves is currently advancing his medical training at the Pontifical Catholic University of Campinas (PUC-Campinas). He holds the role of Vice President of the Brazilian Association of Academic Surgery Leagues (ABLAC). Throughout his career, Lucas has coordinated multiple scientific projects as a former Director of the Plastic Surgery League at PUC-Campinas. Additionally, he has participated in several health-oriented projects targeting burn prevention and organ transplantation awareness. His work reflects a strong commitment to advancing health education and fostering impactful community projects